Landpop LLC Branding

HGTV is probably my oldest love. I'm inspired by her constantly. This brand concept stems from imagining what my own brand design would be should I flip homes in my area. I came up with Landpop, which plays on the idea that a well-designed home "pops" on the block and can transform an area. Since flipped homes are often associated with quick turnarounds and superficial fixes, it was important for the brand to demonstrate intentional, quality design and personality.